The search giant is celebrating its 15th birthday today, September 27 Google. On this occasion, the company has officially announced to bring a big update in the algorithm of the service on Thursday. This major update called Hummingbird has been working silently for almost a month. Yesterday Google search expert Amit Singal Hummingbird published.

No big deal after almost three years in Google search An update has arrived. Hummingbirds will be more effective for long and complex search keywords. And it will affect about 90% of the search requests.

Google That said, users prefer natural and responsive search engines – for example, users nowadays are more interested in voice search through mobile, smartwatches or other wearable technologies.

Hummingbird’s previous algorithm update, “Caffeine,” featured a list of search results, preceded by a website index. But the new search system will show search results based on more “intelligent” information. It will also use Google’s Knowledge Graph which will output the corresponding concept by understanding its concept instead of just the relationship between the phrases.

In that presentation on Thursday, a Google representative showed an example of an updated voice search on his mobile phone. He first gave the voice command to Google to see the picture of the Eiffel Tower. When the picture came out, he asked Google again, “What is the height of the Eiffel Tower?” This time Google also gives the correct answer to the question through voice response. When asked to show pictures of the building again, Google followed that instruction.