These unpopular apps are known as ‘Zombie Apps’. In June of this year, 80% of the applications in the App Store were marked as ‘Zombie’ by Adjust. This amount was 75% in December last year and 70% in June.
60,000 new apps are being added to the App Store every month. However, these softwares are not properly noticed by the users. Adjust says only one-fifth of the app was unveiled to users last June.
Apple used to provide a list of the top 350 apps in the App Store. But now only 150 apps are being shown there. As a result, many people are no longer looking beyond those 150 apps.
Adjust’s report also says that 21 percent of the apps that came to the App Store in the last one year have been deleted. These may have violated Apple’s policy or the developer himself may have removed the app for some reason.
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