So they will finally start showing ads on WhatsApp from next year. The tech giant made the announcement at the annual Facebook Marketing Summit in the Netherlands. WhatsApp’s ad will be a lot like Instagram’s ad. Ads can sometimes be seen in the form of pictures and videos of WhatsApp status.
However, when WhatsApp hit the market, its makers announced that they would never use customer data for advertising. But with the ownership of Facebook, they had to back away from that decision. Many are criticizing their decision. WhatsApp became popular mainly for ad-free and encrypted messaging. Many people think that the company will lose customers with this decision. Moreover, messaging apps like Telegram have gained a lot of customer confidence in terms of security. If Facebook does business using customer data with WhatsApp, then consumers may be leaning towards non-commercial apps like Telegram.
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