Launched Gift Service in September 2012 Facebook. The feature allows users to send digital gifts to friends as well as real gifts such as candy, animals, etc. It was like a marketplace. But the real-life gift-giving feature was removed last year as it failed to achieve the expected popularity. Even then, the digital gift part was kept running. But this time Zuckerberg’s team will omit the whole gift feature.
However, the company is not emerging from e-commerce through this. To give the opportunity to shop directly from Facebook ad or post Checking for a new feature Facebook. Currently, this feature called ‘Buy Button’ is available on the Facebook pages of some selected businesses in the United States.
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