The company changed the newsfeed of about 6 lakh users on Facebook to monitor the relationship of users with their emotional states with different emotional statuses. The social network conducted the test on 69,003 English version Facebook members. At that time, Facebook divided the users into two groups and showed all the positive emotional posts in one group and provided negative posts to the members of the other group. After seeing these posts, both groups of Facebookers themselves Facebook What has changed in the posting was the subject of research.According to Facebook, this observation shows that the positive and negative emotional posts have different effects on the members of the two user-specific groups of the site. To notice Gone.
Those who were given more ‘positive emotional’ posts in the newsfeed, their own Facebook activity was also relatively more positive emotional. On the other hand, those who have seen the ‘negative emotional’ post, their Facebook activity has also become negative emotional.
For example, as we see in real life, everyone rejoices when they receive good news from a friend, while we also sympathize with the depressing situation of friends. This is what Facebook has tested in its research.
However, this research technology of Facebook has been criticized in the world. Because, like the 6 lakh people selected for this, no one knew that their Facebook activity was being controlled in this way. Some members have been shown only good news for some time, while other groups have been shown only depressing posts for the same period of time. But many people think that it is not right for Facebook to treat users without prior notice. What do you think? Is it okay for Facebook to intentionally influence people’s emotions?
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