Google plans to offer free internet access for apps used on Android devices. Web giants can launch this opportunity in developing countries. Google will take this initiative to bring the Android operating system to more users, that’s all. Reported The Information.

This strategy is called ‘Zero Rating’, which allows big technology companies to pay their customers internet costs. Take Facebook, for example; The text-only version of the social networking site ‘Zero Facebook’ offers free access to contracts with many mobile operators around the world. As a result, people can use the main features of Facebook at no cost.

Google will mediate between the app developer and the mobile company in case of zero rating. For example, in Bangladesh, Google may enter into an agreement with Grameenphone that GP subscribers will pay for their data costs if they use a specific app on their Android phone. At the same time, by contacting the app developer, the Android developer can also pay by sharing the data cost.

If Google takes up such a project for Android, then users will be more interested in choosing Android over Windows Phone, Tizen or Firefox OS to enjoy free internet. And it will be a great strategy to retain the kingdom of Android.