“Accelerated Mobile Pages” or to speed up mobile internet usage AMP Google is planning to launch a technology called (AMP). The company hopes that the new system will address the issues that cause webpages to load slowly on mobile devices.

Google has already begun working on the project with publishing houses such as The Washington Post, BuzzFeed, and Vox Media, The Verge. There are companies like BBC, Mashable, New York Times, WordPress.com etc.

In this case, the publishers’ content will be on Google’s servers and will be available to visitors in certain webpage formats so that they load faster.

GitHub currently has draft information about this project (GitHub) Saved There is. This is in the form of a technical preview. Although based on the same principle, Facebook Instant Articles, Apple’s Apple News and ios 9 It works on ad-blocking applications etc. through which ads and other blotted content are interrupted and site loading speed is increased.

The vast majority of Google’s profits come from web advertising. Google is taking this as a risk because web content is now moving to closed systems like Facebook, iOS, etc. because Google relies on open internet system. Google’s AMP system is more open than Facebook or Apple, which is available on GitHub and can be changed as needed.