On the other hand, 69 million PCs and 52.5 million tablets were sold worldwide during the same period, which is almost double that of the previous three months. From this it is easy to understand that the Surface device did not really make any impact in the PC market.
Analysts estimate that Microsoft initially ordered 3 million Surface RT tablets from manufacturers and was able to sell 1 million in the three months to December. Although no details have been released, Microsoft supply chain sources said in November that orders for the Surface device were halved from 4 million to half (2 million) by the end of 2012 due to low demand.
Both the Surface RT and Surface Pro models competed with tablets powered by Apple iOS and Google Android. Even Microsoft’s decision to create Surface has had a negative impact on Redmond’s relationship with its own OEM partner companies. In this age of the tablet computer market, the success of the Surface or similar device is crucial for Microsoft if it wants to make money from Windows OS. It remains to be seen what will happen to Windows Maker.
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