This article gives a list of some of the most popular e-commerce sites in Bangladesh. I hope all this information will come in handy for those who are interested in working in the e-commerce sector. This article reviews various statistics of reputed e-commerce sites of Bangladesh in the last six months which will be useful for everyone to do business in e-commerce sector.
There are many e-commerce and f-commerce sites in Bangladesh. Here we present the statistics of the top 10 e-commerce sites in Bangladesh. These top 10 have been selected based on their brand bh, Alexa ranking, company profile and some more points. We will now discuss their site metrics, rankings, growth rate, page views, reach and some other points.
All the pictures given here were taken on 15th September 2015. These pictures show the statistics of the last 6 months.
Below are 10 e-commerce sites reviewed in Bangladesh –
1. Daraz.com.bd
2. kaymu.com.bd
4. rokomari.com
5. branoo.com
9. iferi.com
10. esho.com
From here we can know about their current Bangladesh ranking and global ranking. Here is a column that shows the increase and decrease in Global Rich Percentage. We see that Daraz, Priyoshop and Branoo are doing very well and their global reach is increasing day by day. In the last 6 months, Daraz has grown at an incredible rate of 36%, with Priyoshop and Branoo growing at a rate of 21% and 20%, respectively. On the other hand, the rates of Biponee, iferi, esho, rokomari are declining dramatically.
Reach People Online
Daraz.com.bd has dominated here and for the last 6 months the effectiveness of its online access to information has been increasing day by day. Kaymu.com.bd’s growth rate is also increasing. Rokomari once tried to dominate here and now it has declined. Branoo.com is another site that is improving now.
Page View
If I compare the page view image of the sites based on the reach of the site to the people then we can see the complete opposite image here. Daraz, which is leading the way in reaching the most people, has very few page views. Rokomari is quite weak in the case of Rich and is in a stable position in this case. But Branoo.com is another site whose page views have grown exponentially in the last 6 months.
Page Views / User (Page Views / User)
Brano’s page view is 20.7 per visitor, which is 8.2 pages more than its nearest competitor. This means that when a visitor browses the Branoo website, he visits 21 pages. Ajkerdeal, Rokomari and iferi are competing with Branoo here. Surprisingly, Daraz and Kaymu, who have the highest global reach, are lagging behind.
Page View, Bounce Rate and Time Spent on Site (Page view, Bounce Rate and Time Spent on Site)
Seen in this chart, Branoo is doing really well and creating tough competition for others. Only 18% bounce 21 pageviews per user. This means that people really like to spend time in Branoo and they spend about 35 minutes here which is really amazing. Akhoni, Rokomari, Ajkedeal are also doing well but Rokomari is basically declining alarmingly in terms of page views, bounce rate and time spent on site.
Gender
Each site has more or less male and female visitors. Branoo is mainly popular for branded perfumes and cosmetics. Due to which this site has more female visitors than other sites. The site has Rokomari and Priyoshop for female visitors right after Branoo.
Education
In the field of education, every site has graduate visitors. Branoo and Rokomari (who basically work with books) have no visitors who have not been to college. This is one of the most important business issues because it is the adults and the young generation who are most interested in shopping online.
Location to visit e-commerce site
According to location-based data, Biponee has the highest number of users visiting from home, while Branoo has the highest number of office browsers. Visiting the site from the office is an important aspect of sales. Right there are Daraz, Ajkerdeal and Kaymu.
I hope this article is useful for everyone involved and interested in e-commerce business. This information was collected from Alexa. Again, I have worked with only 10 people from thousands of e-commerce sites in Bangladesh. I can miss a lot more good site information. Be sure to let me know if any of the information is incorrect. I hope that the above statistics and reviews will give the right direction to the new e-commerce traders and users in Bangladesh. It is the wish of all who are interested in entering the e-commerce business to open new doors of e-commerce possibilities by using the data taken from the statistics in the field of analysis.
Author: Anusuya Bhattacharya
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