Surface is the name of Microsoft’s most coveted iPad rival product. Launched last year, the tablet computer was originally made in two versions. Being one Windows The light version of the eight is powered by “Surface RT” and the other is original Windows 7 Dependent “Surface Pro”;

The Surface RT can only run a new generation of “Metro Style” Windows applications. It is not possible to use Windows software. On the other hand, in Surface Pro you can run both types of apps like normal desktop / laptop.

From the beginning till now Microsoft It did not disclose the exact number of Surface devices sold. It is estimated that Redmond has been able to sell a total of 1 million Surface tablets. Of these, only 260,000 are Surface RTs and the remaining 650,000 are Pros. In addition, 900 million for the Surface RT Inventory right down Has (reduced price) Windows Creator.

Simply put, Surface RT has been dubbed as a failed product of Microsoft. But why? Let’s try to find the answer.

Branding

Surface RT devices run on the Windows RT operating system. Well, have you ever wondered what Windows RT means?

RT means “runtime”; Windows 8 The name of the developer platform is Windows runtime or WinRT for short. Didn’t Microsoft come up with a more meaningful name when building OS for tablets? If you want to go everywhere with a Windows name, it is harmful for the brand name of Windows itself. Apple, however, did not use the computer’s Mac OS name for mobile. They have been successful in smartphones and tablets with iOS. The same goes for Google Android.

Now think about the name “Metro Style”. Microsoft suddenly banned the name “Metro” for fear of legal trouble. Because, there is a company called Metro in Germany who could sue Microsoft over the trademark. It was not a very good decision to drop the use of the name without reaching an agreement with Metro.

After that, Redmond could not give any other name for Metro style interface! Just continued to say “Windows 7 style”. But branding is not easy.

Also, the version of Windows RT used on the Surface is not self-contained. There are several limitations to the Metro Style user interface Windows 8.1 Microsoft has fixed this. But so far the damage has been done.

Lack of application

The strongest part of the common Windows desktop (for example x86 version) operating system is the biggest weakness of Windows RT. Yes, I am Windows I am talking about the rarity of the special “Metro Style” app for RT. Simply put, there weren’t enough apps for Surface RT in the Windows Store, not yet. How can you compete with just 60,000 (roughly 1 lakh) apps in the Apple App Store, where there are over 400,000 apps for the iPad alone? When using a Surface Pro you will not feel the lack of software, as any Windows application will run on it. But what about RT?

Better alternatives than the Surface RT exist in the market

Another big problem with the Surface RT is that it has to compete with the Surface Pro. When people saw that it was not a tablet at all – not even a laptop, but also that it had software limitations. Surface Pro has chosen. Other companies have already started selling Windows 8 tablets. Samsung and Asus are offering Android-Windows 7 OSE on the same device. So, Microsoft got stuck here too.

Many market experts think that the era of desktop Windows PC has come to an end. Microsoft’s Windows department also didn’t make as much profit as expected in the last quarter. We are now in a “post-PC” era. But how many opportunities do you think there is for Microsoft Surface? Will Microsoft be able to compete with other tablets in the market with Surface? You are invited to comment. Thank you so much for reading this great post.