While using a smartphone Angry Birds It’s hard to find people who haven’t heard of games. And if you heard the name Angry Birds for the first time today, then that is the misfortune of that game. Whatever it is, Angry Birds was once at the height of its popularity, Especially in 2013-14. But over time, Angry Birds maker Rovio is having a bad time. In fact, one of the company’s offices has been shut down, and Wilhelm Tat, head of Rovio’s games division, has resigned. But why?

Recession in the licensing business

Rovio, a Finnish-based company, issues licenses to third parties to brand their games, such as Angry Birds. Of Angry Birds Uses popularity to make and sell various products (such as toys). But it is feared that revenue from those licenses will be reduced by almost half (40%) this year Doing Rovio. So it’s a big push.

Competition and cost

Competition is a big and glorious uncertainty in today’s world. The trend of different apps comes at different times. For example, Clash of Clans games, Pokemon games – these are also popular. So the market share of the old will decrease in the crowd of new games. Rovio says their marketing costs have also increased. The company also cuts 60 or 13% of its workforce Has done.

Wrong expansion

Rovio opened an office in London in 2016 Did. But due to the financial crisis, Rovio closed its London office last week. It did not meet their expectations. To close the London office Announcement Rovio also announced the resignation of Wilhelm, head of their games department By However, Rovio will continue to work in the offices of Finland and Sweden.

What happens next?

Rovio 2018 Angry Birds Animation Movie Earns িয়ন 350 million. A sequel to this movie will be released in 2019 Will get. The company will also build multiplayer games and game streaming (or cloud gaming) services. Hatch It will invest more.

Rovio faces an operating loss of ৭ 14.75 million in 2015 Was done, When they lay off one-third of their staff.