Although only a few phones are released in the market every year, the number of iPhones in terms of sales is increasing every year. Apple sold 16.2 million units of the iPhone in 2019 and 198.9 million units in 2020.
When Apple first launched in 2006 IPhone When it was launched, the base model was priced at ৯ 499. Since the price of mobile phone is so high then, many people have joked about its acceptability. But just as Steve Jobs’ foresight has made personal computers up-to-date, so too has the iPhone.
Note that Apple’s Lowest priced iPhone model, iPhone SE It costs about 400 US dollars. If the price and the number of phone sales are in one place, many people may have questions about the popularity of iPhone.
Let’s find out why the price of the iPhone is so high, and why the iPhone is so popular.
Brand Outlook
First of all, it is a well-known fact that Apple brand products are very expensive. If Apple launches a new product, it can be predicted that the price of that product will be a little higher than the other ten competitors.
Apple has become a premium brand for Apple’s pricing scheme. In other words, Apple has become a brand that only brings products to the market for those who can afford it. Therefore, launching products at low prices for the public considering the budget can lighten the premium tag of the company.
Why is the iPhone so expensive?
The price of iPhone usually starts much higher. Apple’s latest model iPhone, the least expensive variant of the iPhone 13, the base model of the iPhone 13 Mini costs about 800 US dollars. This is the cheapest latest iPhone model. The price of other iPhone models is bound to surprise anyone as a phone.
IPhone 13 came with new features and advanced camera
Let’s try to find out the secret behind the high price of the iPhone and whether the iPhone really deserves to be so expensive at all.
Hardware and software
Looking at the iPhone’s hardware, it’s easy to see that Apple doesn’t offer any discounts on hardware. Apple integrates all the best technologies in iPhones with the highest priority of customers in mobile usage. In other words, Apple is not willing to give a hair and a discount in the case of the iPhone’s hardware, even if it increases the price of the phone.
Apple’s iPhone hardware may be manufactured by Apple itself or ordered from another manufacturer and supplied through strict quality control. And the iPhone operating system, iOS and Apple developed.
Software and hardware, both come from their own, so the user experience of the iPhone is unique and extraordinary. And the effect of the combination of hardware and user-friendly software with this zero compromise can be seen in the price of the iPhone.
Apple has spent billions of dollars to ensure the presence of the best and most up-to-date technology on the iPhone. Apple never releases phones in a hurry. Every feature of a phone is tested countless times to give customers the best user experience. Isn’t it normal for a company that spends so much time and money on perfecting their phone to have a higher price for their phone?
Great design
People who are not fans of iPhone design may not be found. Apple has designed their iPhone in such a way that if anyone has an iPhone in their hand, the people around them will easily understand that it is an iPhone.
The iPhone provides not only eye-catching glare, but also a polished software experience. Apple’s design language is a symbol of fascination for people of all walks of life, whether tech-savvy or ordinary. Design is also one of the reasons why the iPhone is so expensive.
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Security
Apple has always given priority to security in its products. The iPhone is no exception. Apple’s name is sometimes seen in the news by taking various features or activities to give maximum importance to the safety of the user.
It is seemingly impossible to hack iPhone or extract iPhone data without permission. Also, jailbreaking or jailbreaking the use of a stolen iPhone is like a nightmare for any expert.
Also, if the iPhone is lost, the location of the lost iPhone can be easily found using the Find My app. Also the average risk of virus or malware on the iPhone is relatively low.
Apple attaches so much importance to user safety and privacy that it has not even set up a backdoor to retrieve user’s phone data at the request of the FBI. In addition to adding different technologies to the iPhone to ensure user safety and privacy, Apple has to spend a lot of money every year on various initiatives taken. And this affects the price of the iPhone.
After sales service
The services of other organizations may seem trivial in the face of Apple’s post-Brick service. The iPhone 7, released in 2015, still receives regular software updates. Surprising to hear, but it is true. Older models of phones that have been updated for many years also work like new ones with all the new features.
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Also, after years of buying any Apple device, including the iPhone, the after-sales service is easily available from the Apple Service Center. As a result, even if there is a problem with the iPhone, the Apple Service Center does the work of thinking. The user’s job is only to take them to the phone service center. And everyone is talking about the sincerity shown towards the customers in Apple Service Center.
Why is the iPhone so popular?
Not only this price of iPhone is higher in our country. Even in developed countries, buying a phone worth ৭ 600 or more is a small luxury for the citizens of any country. But Apple has succeeded in removing this idea from the minds of the people and justifying the price of the iPhone to the people.
Now the question is, why are people buying iPhone even after it is so expensive? Let’s try to find out the reasons why the iPhone is so popular despite being expensive.
Brand value
History has shown that Apple has been providing premium products to its customers most of the time. The quality of any of Apple’s products is remarkable. As a result, the idea that Apple is offering the best to its customers, even if the price of the product is high.
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This also applies to Apple’s other products, including the iPhone. Despite the high price due to Apple’s extraordinary brand value, iPhone buyers do not compromise. In other words, Apple has been able to highlight the benefits of the iPhone relatively more than the buyers.
Loyal fans
At the same time if you ask an Apple and a non-Apple user to share their phone usage experience, an iPhone user is more likely to be more satisfied with their mobile usage. Basically Apple makes their phones in such a way that the customer becomes not only the user but also the fan of iPhone.
When Android phone users decide to change the smartphone in their hand, they have a lot of options in hand as well as the opportunity to choose the iPhone. But in most cases, an iPhone user thinks he should have an iPhone. This means that once you experience using the iPhone, the chances of shifting to another brand of phone are reduced.
Apple ecosystem
The Apple Ecosystem is an environment with multiple Apple devices where multiple Apple devices come together to enhance the user experience. Suppose you have an Apple iPhone and a MacBook. Transferring files between these two devices is as easy as water.
Calls to your iPhone, in fact, if you’re working on your MacBook, you can receive calls from your MacBook and talk, and even cut off calls. The same goes for the Apple Watch or Apple’s smart watch!
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Because of this remarkable ecosystem created by Apple, each Apple device works very well with one another. This Apple ecosystem makes user life easier. Despite the efforts of all consumer electronics companies to create ecosystems like Apple, Apple has been remarkably successful in this endeavor.
Popularity
Yes, that’s right. Its popularity also plays a big role behind the huge popularity of the iPhone. Almost all celebrities are seen using iPhone. Many people do not hesitate to buy a used phone at a very high price as people are born imaginative.
For many, it has become a thing now that the smartphone in hand is not the iPhone. The iPhone has become a symbol of luxury and premiumness due to the use of various popular personalities. So its popularity is more than the user of the iPhone.
Although the iPhone is expensive, the number of users is increasing day by day. We know the reason behind the high price of iPhone. So now you know why iPhone is so expensive. What is your opinion about the price and popularity of the iPhone? Let us know in the comments section.
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