Medical researchers love to experiment with rats because they have a very short lifespan. In such a short time, medical scientists can come up with the idea of ​​a whole life cycle, which is not possible for many other animals, including humans. There are countless such “rats” in the global business world.

No, I’m not talking about real rats. Basically, the mobile device makers have been portrayed here as “rats”, appearing before us one after another with short lifespans.

Such as this BlackBerry Take things in stride. Even a few years ago, this “mobile solution” created by Research in Motion was highly valued. Bangladeshi operator Grameenphone also used to give colorful advertisements about Blackberry. The big BBOS-powered QWERTY handset has become a symbol of security around the world.

But now? BlackBerry Those good days are gone. In the recent past, its manufacturing company was on the verge of bankruptcy. And you can see the news of one depressing margin after another before your eyes.

If you look at the last two decades of the international mobile industry, you will see multiple such ups and downs.

1983-84 Motorola Of the world The first mobile phone Invented. Dynatac (DynaTAC) Motorola once took the lead in cellular by further modifying these sets of brand names.

Then came the digital age. But Motorola was lazy to give up their analog technology. Nokia And Erickson took that opportunity. Finnish Nokia has captured the mobile market all over the world. Ericsson did his best. But they are also known as “rats” with less vitality.

Symbian smartphones as well as the BlackBerry market was overwhelming. But once Android Come on, Symbian Nokia Couldn’t go any further. Some more attempts failed. Apple The iPhone gained popularity among consumers. But BlackBerry Even then The iPhone Didn’t want to pay attention. RIM officials saw it as a toy. Today, just 7 years after the first iPhone hit the market, BlackBerry is on the verge of extinction.

Of course The iPhone too But it is not in a very ahamri position. Its popularity has also started to decline. According to research firm IDC, Samsung’s global mobile Market share Now it is 30.4 percent. Apple, on the other hand, is only 13.1 percent. But three years ago, four iPhones were sold for every Galaxy smartphone. There now Apple Is shipping twice as many smartphones Samsung.

In the mobile industry Motorola There are many patents. But they were reluctant to go from analog to digital. Whenever Motorola tried to make the phone smaller, Apple focused on making the smartphone smarter. BlackBerry While Apple was engrossed in its email interface and corporate customer satisfaction, it was moving forward with creativity and brand. The BlackBerry engineer team was skilled. But Apple’s designer team has shown more skill. While Nokia has spent a lot of time making decisions about the smartphone operating system, Samsung has come a long way in relying on Android.

And now, Samsung Apple’s designer / developer team is also getting beaten up. That famous quote from Steve Jobs Remember? “It (the technology world) is a place where no one writes a policy that will last for 200 years. This is not a place where one would draw a picture and people would see it for centuries, or build a church that would be appreciated by people for hundreds of years and everyone would be amazed. No …… it’s a place where everyone does their own thing and it gets lost in a decade and really after 10 or 20 years they can’t be used anymore “; Of course, the mobile industry doesn’t even need 10 years. Many things can happen before that.

The biggest thing is that without creativity and innovative ability, you can’t go far with just the brand. At the end of the lab rat-like test has to go out of the market. So who’s next after Apple-Samsung?