Microsoft recently announced that it has added support for a feature called ‘Playable Ads’ to the Windows 10 operating system, which will allow it to be used for a while without installing any special apps. Playable ads are basically a form of advertising that allows app developers to show users the functionality of their app. Without downloading or installing the apps from these ads, the apps can be run at certain times by clicking the ‘Try Now’ button directly on the ads.

Apps can be tried with this playable ad feature without having to download or install from Microsoft’s Windows App Store. As a result, users can get a detailed idea about an app without installing it.

A preview of the program was released last week at the Windows Dave Center. From the moment advertisers take advantage of this, you will be able to stream any game or application to your device for 3 minutes, as if it had been installed on your device.

Playable ads are interactive ads that will help you select applications more easily. You can tell from the ad whether you will leave your disk drive space for the app, or whether you will spend money for the app.

Developers will not need any special coding for these interactive ads, the interactive ads are automated. You only need to set up the ad to play the app with a few clicks.

This feature is still in the form of a limited preview There is. Microsoft has not yet announced when it will be widely available. However, I am hopeful that more Windows applications will be available in the coming days and that this interactive advertising feature will be available to everyone soon.

Needless to say, this is not the first time I have used this app without installing it. Earlier in May last year, there was such a thing for Android app in Google Play Store Feature showed And it’s open this January Is done.

For Android apps, this feature is called Instant Apps, which allows you to use any app in the Play Store directly from the server without having to install it on Android.

For this, if you click on the specific link, Google Play will launch the app immediately and will present only as much as you need on mobile.

A demo at the Google Developers Conference I / O 2016 event shows how to use a temporary app without having to install another company’s app in just 30 seconds and three clicks. The demo shows a user ordering a camera bag for themselves using an instant app feature without having to install an ecommerce company app.