Internet firm Yahoo! The board of directors has approved the decision to buy Tumblr, a New York-based blogging service provider. In the report It is known. The latest official announcement of the acquisition by Yahoo could come today. The company, led by Marissa Mayer, is set to buy Tumblr for 1.1 billion. If the sources are correct, this will be Yahoo’s most expensive deal since he took over as CEO in 2012.

Of course, Yahoo! Nor did any Tumblr respond immediately. The Wall Street Journal quoted unnamed sources as saying ReportingUnder the terms of the acquisition, Tumblr will continue to operate independently.

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The blogging company is currently run by 26-year-old David Carp. He founded Tumblr in 2006. Mr Carp is expected to continue his duties after the deal with Yahoo is completed.

Technology market analysts say that by buying Tumblr On social media Will bring a large presence Yahoo!, Which Google, Facebook Etc. will start a better fight with the competing platform. The US search-based company is still in a good position with 600 million visitors per month. Advertising is its main source of income.

The microblogging and social networking site Tumblr currently has 108 million blogs and 50.6 billion posts, according to its homepage. The mobile version of the service is also quite popular. This fast-growing platform has not had much success with displaying ads. And, with its 800 million valuation, the 1.1 billion sales value is being called “premium.” BBC.

Update: The news Sure Yahoo did.